Donna McCallum - Marketing and Communications Director

Over the last five years Donna McCallum, the Fairy Godmother ( has helped thousands of individuals in South Africa, Europe and the USA to realize their dreams and goals and has helped small and big companies like Nedbank, Mica Hardware, Estee Lauder, Sun International etc. align their teams and start getting the results that they want. Her inspiring talks, workshops and online training programs leave audiences enthralled and able to Dream Big and then just do it!

Donna McCallum - Marketing and Communications Director

Donna McCallum - Marketing & Communications Director

Donna's success led to her being approached by South Africa’s largest publisher to write a book – “The Fairy Godmother’s Guide to Getting What you Want” which is available in stores throughout South Africa.

Donna is Thabang Skwambane’s Fairy Godmother and helped Thabang conceptualise the Foundation and his Lonely Road Challenge and she coached him to make his dream come true. She is very pleased to continue to add her magic to the Lonely Road Foundation a trustee on the board.

Visit her at

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